Comments on: Empathetic and Participatory rather than Objectively Distanced: Telling Social Media Brand Stories http://iamusergenerated.com/2007/12/12/empathetic-and-participatory-rather-than-objectively-distanced-telling-social-media-brand-stories/ Ideas and innovation in a socially networked world. Wed, 28 Jul 2010 23:11:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Michael Margolis http://iamusergenerated.com/2007/12/12/empathetic-and-participatory-rather-than-objectively-distanced-telling-social-media-brand-stories/comment-page-1/#comment-2 Michael Margolis Fri, 01 Feb 2008 18:05:06 +0000 http://iamusergenerated.com/2008/01/14/empathetic-and-participatory-rather-than-objectively-distanced-telling-social-media-brand-stories/#comment-2 Fabulous post James! Your spot on about the way that web 2.0 democratizes the brand storytelling process. There's the "official" brand story the company puts out, and then there's the real story of how people actually perceive you. This gap will increasingly define what organizations succeed and which don't, in maintaining a vibrant relationship with their customers, members, and other constituents. Thanks for exploring these ideas through this project! Michael, President, THIRSTY-FISH www.thirsty-fish.com www.popanthropology.com Fabulous post James! Your spot on about the way that web 2.0 democratizes the brand storytelling process. There’s the “official” brand story the company puts out, and then there’s the real story of how people actually perceive you. This gap will increasingly define what organizations succeed and which don’t, in maintaining a vibrant relationship with their customers, members, and other constituents. Thanks for exploring these ideas through this project!

Michael, President, THIRSTY-FISH
http://www.thirsty-fish.com
http://www.popanthropology.com

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