Jan 3, 2010
Locals Know – Canadian Tourism Commission
Top 10 best tourism advertising campaigns of all time. ~ Forbes Magazine
Challenge: Encourage Canadians to stay in Canada for their vacation.
Creative Solution: Ask Canadians to share their secret local spots with other Canadians through LocalsKnow.ca.
Role: Creative Lead.
Campaign supported by the creation of a Facebook Quiz that challenged Canadians on their knowledge of these local spots.
Campaign supported by a series of user-generated style TV spots. These spots were sourced from YouTube from average travellers to Canada.
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