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	<title>I Am User Generated &#187; Advertising</title>
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	<description>Ideas and innovation in a socially networked world - by James Chutter</description>
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		<title>Why Planners and Creatives Should Be Best Friends</title>
		<link>http://iamusergenerated.com/2011/04/12/why-planners-and-creatives-should-be-best-friends/</link>
		<comments>http://iamusergenerated.com/2011/04/12/why-planners-and-creatives-should-be-best-friends/#comments</comments>
		<pubDate>Tue, 12 Apr 2011 17:11:21 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>

		<guid isPermaLink="false">http://iamusergenerated.com/?p=1703</guid>
		<description><![CDATA[ Why planners and creatives should become best friends 
 View more presentations from Boondoggle 

Such a great deck. Slide 80-100 are the best but there&#8217;s knowledge nuggets throughout. I&#8217;d consider coming back to advertising if it was at an agency that believed in and practiced this methodology.  
]]></description>
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		<title>Athletic vs. Creative Goals: Kill Abstractions, Focus on Process Increments</title>
		<link>http://iamusergenerated.com/2011/01/13/athletic-vs-creative-goals-kill-abstractions-focus-on-process-increments/</link>
		<comments>http://iamusergenerated.com/2011/01/13/athletic-vs-creative-goals-kill-abstractions-focus-on-process-increments/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 23:46:42 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://iamusergenerated.com/?p=1629</guid>
		<description><![CDATA[
So it&#8217;s still early in the year and people are still making new years resolutions, of which most will never work. Why? Because the resolution is so abstract. Take an exercise goal: I want to get in shape this year. It&#8217;s such an abstract goal with no attached measurement. Run a sub 3-hour marathon, blow [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Idea vs. Story</title>
		<link>http://iamusergenerated.com/2010/12/30/idea-vs-story/</link>
		<comments>http://iamusergenerated.com/2010/12/30/idea-vs-story/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 04:14:15 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Film]]></category>

		<guid isPermaLink="false">http://iamusergenerated.com/?p=1579</guid>
		<description><![CDATA[
So my holiday break work is to take a bunch of great ideas and turn them into full stories.  This is what I do more and more in the new work that I&#8217;m involved in. There&#8217;s a lot of smart creative people with great ideas but far too few storytellers and even fewer interactive [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s James Doing With His Life?</title>
		<link>http://iamusergenerated.com/2010/11/22/whats-james-doing-with-his-life/</link>
		<comments>http://iamusergenerated.com/2010/11/22/whats-james-doing-with-his-life/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 05:34:15 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://iamusergenerated.com/?p=1567</guid>
		<description><![CDATA[
Well the time has come for me to sorrowfully say goodbye to the DDB family. I will greatly miss the debates and creative stimulus that flowed through the walls and permeated through some amazing and often award winning work. 
It all started, oddly enough, over three and half years ago when I was showing some [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Keep On Doing, Keep On Making</title>
		<link>http://iamusergenerated.com/2010/11/05/keep-on-doing-keep-on-making/</link>
		<comments>http://iamusergenerated.com/2010/11/05/keep-on-doing-keep-on-making/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 21:55:10 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://iamusergenerated.com/?p=1548</guid>
		<description><![CDATA[
As regular readers of this blog will know, I&#8217;m just a little obsess with creative productivity. Without getting too self-analytical, I think this is because I spent years in fine arts and academia where waiting for Ms. Inspiration to sweep you off your feet is a little more acceptable. One of the best skills I&#8217;ve [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Now with more struggle</title>
		<link>http://iamusergenerated.com/2010/10/17/now-with-more-struggle/</link>
		<comments>http://iamusergenerated.com/2010/10/17/now-with-more-struggle/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 04:39:29 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Academia]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Art]]></category>

		<guid isPermaLink="false">http://iamusergenerated.com/?p=1535</guid>
		<description><![CDATA[ 
John Maeda always has a ton of insight on the creative process and in this talk he doesn&#8217;t disappoint. One of the most interesting points for me personally was his thoughts on &#8220;struggle.&#8221; As creatives we seek to struggle and this is a major distinction between creatives and people who have suppressed their creative [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Multi-Sensory Projection for Ford S-Max</title>
		<link>http://iamusergenerated.com/2010/09/30/multi-sensory-projection-for-ford-s-max/</link>
		<comments>http://iamusergenerated.com/2010/09/30/multi-sensory-projection-for-ford-s-max/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 16:53:42 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Art]]></category>

		<guid isPermaLink="false">http://iamusergenerated.com/?p=1530</guid>
		<description><![CDATA[
The Ice Experience from seeper on Vimeo.
Given my fine arts background in media-based installations I really wanted to like this approach to launching the Ford S-Max in Europe. We&#8217;ve recently seen a lot of building projections as ads, and admittedly this one does take it up a notch, but maybe the ad guy in me [...]]]></description>
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		</item>
		<item>
		<title>Storytelling Matrix</title>
		<link>http://iamusergenerated.com/2010/09/27/storytelling-matrix/</link>
		<comments>http://iamusergenerated.com/2010/09/27/storytelling-matrix/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 19:00:46 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://iamusergenerated.com/?p=1528</guid>
		<description><![CDATA[
Using a matrix like this would be a great way to brief creatives. Or at least it would be better than asking for an interactive viral hit with 18 key messages. 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Day &#8211; Follow-up to Sabbatical Saturdays</title>
		<link>http://iamusergenerated.com/2010/07/28/do-day-follow-up-to-sabbatical-saturdays/</link>
		<comments>http://iamusergenerated.com/2010/07/28/do-day-follow-up-to-sabbatical-saturdays/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 23:02:31 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://iamusergenerated.com/?p=1500</guid>
		<description><![CDATA[
As regular readers of my blog you&#8217;ll know that a few months ago I start Sabbatical Saturdays. The premise being that I wanted to find the time for some concentrated thought on a discipline outside of my current employ. My Dad is doing a sabbatical now but it&#8217;s right at the end of his career. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What does an ad agency Creative Technologist do?</title>
		<link>http://iamusergenerated.com/2010/07/25/what-does-an-ad-agency-creative-technologist-do/</link>
		<comments>http://iamusergenerated.com/2010/07/25/what-does-an-ad-agency-creative-technologist-do/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 05:08:31 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://iamusergenerated.com/?p=1486</guid>
		<description><![CDATA[It&#8217;s nice to see some debate swirling around the interwebs these days on what a Creative Technologist actually does. Having read a sampling of the articles I&#8217;ve seen a distinction difference between what an ad agency CT does and what a software or tech CT does. Most software and tech CT are more like creative [...]]]></description>
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