Challenge: Communicate that Canada is a vibrant country full of friendly people.
Creative Solution: Create a real-time tweet wall highlighting what’s happening in Canada right now according to Canadian twitterers.
Role: Creative Technologist.
Challenge: Bring the country together on Canada Day.
Creative Solution: Create an interactive Canada Day parade that spans across the country all powered by Twitter updates.
Role: Creative Technologist.
Challenge: Welcome the world to Canada to experience the 2010 Olympic Winter Games.
Creative Solution: Create the world’s largest virtual stadium where users from around the world can participate online by joining together under one virtual roof.
Role: Creative Technologist.
Challenge: Extend the national mass campaign featuring Salty the salt shaker into social media.
Creative Solution: Create Salty’s life online and extend his personality through social media channels and additional viral videos.
Role: Social Media Creative Lead and Social Media Strategy.
Original national TV spot.
Additional campaign support through social media viral videos from DDB Toronto.
Top 10 best tourism advertising campaigns of all time. ~ Forbes Magazine
Challenge: Encourage Canadians to stay in Canada for their vacation.
Creative Solution: Ask Canadians to share their secret local spots with other Canadians through LocalsKnow.ca.
Role: Social Media Creative Lead, Integrated Creative and Social Media Strategy.
Campaign supported by the creation of a Facebook Quiz that challenged Canadians on their knowledge of these local spots.
Campaign supported by a series of user-generated style TV spots. These spots were sourced from YouTube from average travellers to Canada.
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