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	<title>I Am User Generated &#187; Portfolio</title>
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	<description>Ideas and innovation in a socially networked world - by James Chutter</description>
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		<title>Soldier, Brother &#8211; an Interactive Documentary</title>
		<link>http://iamusergenerated.com/2011/11/07/soldier-brother-an-interactive-documentary/</link>
		<comments>http://iamusergenerated.com/2011/11/07/soldier-brother-an-interactive-documentary/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 20:31:12 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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Soldier, Brother 
A story about a young woman&#8217;s struggle communicating with her soldier brother in Afghanistan.
Role: Interactive Storyteller The National Film Board of Canada. 
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		<title>Explore Like a Local &#8211; CTC</title>
		<link>http://iamusergenerated.com/2011/09/07/explore-like-a-local-ctc/</link>
		<comments>http://iamusergenerated.com/2011/09/07/explore-like-a-local-ctc/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 20:36:28 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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Explore Like a Local 
Challenge: Connect local knowledge with potential travellers to Canada.
Creative Solution: Create a live user-generated site that surfaces tips from locals using location-based services. 
Role: Creative Lead/Copywriter
]]></description>
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		<title>What is Revenge? &#8211; ABC Television</title>
		<link>http://iamusergenerated.com/2011/09/02/what-is-revenge-abc-television/</link>
		<comments>http://iamusergenerated.com/2011/09/02/what-is-revenge-abc-television/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 21:07:55 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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What is Revenge?
Challenge: Promote the upcoming TV series Revenge. 
Creative Solution: Create a crowd-sourced look at revenge by letting user anonymously tell their revenge stories. 
Role: Creative Strategist.
]]></description>
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		<title>Hydro to Home &#8211; BC Hydro</title>
		<link>http://iamusergenerated.com/2011/04/07/hydro-to-home-bc-hydro/</link>
		<comments>http://iamusergenerated.com/2011/04/07/hydro-to-home-bc-hydro/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 20:39:53 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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Hydro to Home 
Challenge: Educate British Columbians on where their power comes from. 
Creative Solution: Using Google Maps we told the story of hydro-electricity starting from a user&#8217;s home and transporting them across the province.
Role: Copywriter
Awards: Applied Arts Interactive, Digital Marketing Awards.
]]></description>
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		<title>Test Tube &#8211; an Interactive Parable</title>
		<link>http://iamusergenerated.com/2011/03/02/test-tube-an-interactive-parable-nfb/</link>
		<comments>http://iamusergenerated.com/2011/03/02/test-tube-an-interactive-parable-nfb/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 04:59:50 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[
Test Tube
An interactive parable about our insatiable appetites, the fallacy of growth and the things we can&#8217;t change. 
Role: Interactive Storyteller The National Film Board of Canada.
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		<title>PinePoint &#8211; Interactive Documentary</title>
		<link>http://iamusergenerated.com/2011/02/04/pinepoint-interactive-documentary-nfb/</link>
		<comments>http://iamusergenerated.com/2011/02/04/pinepoint-interactive-documentary-nfb/#comments</comments>
		<pubDate>Sat, 05 Feb 2011 04:53:07 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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PinePoint
An interactive documentary on a town that no longer exists except for in the memories of The Bully, The Beauty and The Brothers.
Role: Interactive Storyteller The National Film Board of Canada.
]]></description>
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		<title>First United &#8211; Faceless Sculptures &#8211; Ambient</title>
		<link>http://iamusergenerated.com/2010/12/28/first-united-faceless-sculptures-ambient/</link>
		<comments>http://iamusergenerated.com/2010/12/28/first-united-faceless-sculptures-ambient/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 05:36:51 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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Click for case study.
Challenge: Raise awareness of the homeless situation in Canada. 
Creative Solution: Focus on the positive stories of homeless who have left the streets by creating faceless human sculptures in high traffic areas with links to positive stories on Facebook profiles. 
Role: Creative Lead/Copywriter
]]></description>
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		<title>Zeotrope Animation &#8211; Social Strategy &#8211; Subaru</title>
		<link>http://iamusergenerated.com/2010/11/01/zeotrope-animation-social-strategy-subaru/</link>
		<comments>http://iamusergenerated.com/2010/11/01/zeotrope-animation-social-strategy-subaru/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 05:15:20 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[
Challenge: Show all the dynamic features of the Subaru WRX in a unique way that would spread through the social web. 
Creative Solution: Create an animation that the car created, as the ad itself. 
Role: Social Strategy.
]]></description>
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		<title>Twitter Murals &#8211; Interactive Billboard &#8211; Canadian Tourism Commission</title>
		<link>http://iamusergenerated.com/2010/07/03/twitter-murals-interactive-billboard-canadian-tourism-commission/</link>
		<comments>http://iamusergenerated.com/2010/07/03/twitter-murals-interactive-billboard-canadian-tourism-commission/#comments</comments>
		<pubDate>Sun, 04 Jul 2010 02:35:07 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[
Challenge: Communicate that Canada is a vibrant country full of friendly people.
Creative Solution: Create a real-time tweet wall highlighting what&#8217;s happening in Canada right now according to Canadian twitterers. 
Role: Creative Lead.
]]></description>
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		<title>Canada Day Twitter Parade &#8211; Canadian Tourism Commission</title>
		<link>http://iamusergenerated.com/2010/07/02/canada-day-twitter-parade-canadian-tourism-commission/</link>
		<comments>http://iamusergenerated.com/2010/07/02/canada-day-twitter-parade-canadian-tourism-commission/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 02:43:42 +0000</pubDate>
		<dc:creator>James Chutter</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[
Canada Day Parade
Challenge: Bring the country together on Canada Day. 
Creative Solution: Create an interactive Canada Day parade that spans across the country all powered by Twitter updates.
Role: Creative Technologist.
]]></description>
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