Dec 24, 20090
Fruitify Yourself – Sun-Rype
Challenge: Raise awareness that Sun-Rype fruit snacks use 100% real fruit.
Creative Solution: Create an interactive display that turns customers into fruit.
Role: Creative Technologist.
Dec 16, 20090
Welcome to Canada – Mexico
Challenge: Increase Mexican visitation to Canada despite new visa restrictions.
Creative Solution: Stage a flash mob welcoming party at the airport for visiting Mexicans.
Role: Creative Lead.
Dec 3, 20090
The Weak Shop – BC Dairy Foundation
Challenge: Attract a younger audience to drinking more milk while showing the product benefit.
Creative Solution: Create The Weak Shop, an online and pop-up store that sells products to help the weak who don’t drink milk.
Role: Social Media Creative consultation.
Aug 3, 20080
Thank Your Donor – Canadian Blood Services
Winner Best Interactive – Non-Profit. ~Applied Arts
Challenge: Raise levels of blood donation in Canada.
Creative Solution: Create the world’s first social network for blood recipients where they could thank their unknown donors.
Role: Social Media Creative Lead and Social Media Strategy.
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