PinePoint – Interactive Documentary
An interactive documentary on a town that no longer exists except for in the memories of The Bully, The Beauty and The Brothers.
Role: Interactive Storyteller The National Film Board of Canada.
An interactive documentary on a town that no longer exists except for in the memories of The Bully, The Beauty and The Brothers.
Role: Interactive Storyteller The National Film Board of Canada.

Click for case study.
Challenge: Raise awareness of the homeless situation in Canada.
Creative Solution: Focus on the positive stories of homeless who have left the streets by creating faceless human sculptures in high traffic areas with links to positive stories on Facebook profiles.
Role: Creative Lead/Copywriter
Challenge: Show all the dynamic features of the Subaru WRX in a unique way that would spread through the social web.
Creative Solution: Create an animation that the car created, as the ad itself.
Role: Social Strategy.
Challenge: Communicate that Canada is a vibrant country full of friendly people.
Creative Solution: Create a real-time tweet wall highlighting what’s happening in Canada right now according to Canadian twitterers.
Role: Creative Lead.
Challenge: Bring the country together on Canada Day.
Creative Solution: Create an interactive Canada Day parade that spans across the country all powered by Twitter updates.
Role: Creative Technologist.