Challenge: Welcome the world to Canada to experience the 2010 Olympic Winter Games.
Creative Solution: Create the world’s largest virtual stadium where users from around the world can participate online by joining together under one virtual roof.
Role: Creative Technologist.
Challenge: Extend the national mass campaign featuring Salty the salt shaker into social media.
Creative Solution: Create Salty’s life online and extend his personality through social media channels and additional viral videos.
Role: Creative Lead.
Original national TV spot.
Additional campaign support through social media viral videos from DDB Toronto.
Top 10 best tourism advertising campaigns of all time. ~ Forbes Magazine
Challenge: Encourage Canadians to stay in Canada for their vacation.
Creative Solution: Ask Canadians to share their secret local spots with other Canadians through LocalsKnow.ca.
Role: Creative Lead.
Campaign supported by the creation of a Facebook Quiz that challenged Canadians on their knowledge of these local spots.
Campaign supported by a series of user-generated style TV spots. These spots were sourced from YouTube from average travellers to Canada.
Challenge: Raise awareness that Sun-Rype fruit snacks use 100% real fruit.
Creative Solution: Create an interactive display that turns customers into fruit.
Role: Creative Technologist.
Challenge: Increase Mexican visitation to Canada despite new visa restrictions.
Creative Solution: Stage a flash mob welcoming party at the airport for visiting Mexicans.
Role: Creative Lead.