I Am User Generated

Thoughts on Storytelling in a Socially Networked Culture

Agencies need to hire builders to bring on marketing renaissance



Agencies need to hire builders to bring on marketing renaissance

Inbox Zero Merit Badge



Inbox Zero Merit Badge

BMX Bikini



BMX Bikini

Virtual Stadium 2010 – Cultural Olympiad and Canadian Tourism Commission

The Virtual Stadium 2010

Challenge: Welcome the world to Canada to experience the 2010 Olympic Winter Games.

Creative Solution: Create the world’s largest virtual stadium where users from around the world can participate online by joining together under one virtual roof.

Role: Social Media Creative Lead, Integrated Creative and Social Media Strategist.

2010 Winter Olympic Gold Medal shot by Terry Richardson



2010 Winter Olympic Gold Medal shot by Terry Richardson

Crayons for colouring and shit, yo



Crayons for colouring and shit, yo

Quatchi to replace Brodeur as Team Canada’s goalie.



Quatchi to replace Brodeur as Team Canada’s goalie.

Sushi To Go



Sushi To Go

Tom Brokaw Explains Canada To Americans



Tom Brokaw Explains Canada To Americans

Keyboard Couch



Keyboard Couch

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